Why would a hotel room shoot up in price at the start of the year?

Why would a hotel room shoot up in price at the start of the year? - Person Lying on Bed Covering White Blanket

The Varsity Hotel (Cambridge UK) has pretty standard rates for the next 3 months (£275 apart from Saturday night and the odd day when some event must be happening), but searching ahead into the new year, all the rooms are £720 on every day for the months January and February of next year.

For what reasons would a hotel inflate its prices massively at such a low-season time of the year?



Best Answer

  • Those can actually be the correct cheapest available rates for the new year...

or

  • Those prices are erroneous...

Without contacting the hotel directly you won't know.


Two possibly scenarios to explain your observations:

  1. There are no ordinary rooms available and the best rate the booking calendar can display is the rate for an expensive suite.
    (The lack of available ordinary rooms in the booking system may or not reflect actual reservations though.)

  2. An erroneous rate has been published in the booking system.
    It may not be unreasonable to assume that room prices could have been inflated due to a New Years event on December 31st. It is also likely that the reservation management systems used by a hotel take the last prices entered as the default template for subsequent periods.
    It can be that the management only entered pricing details until the end of the year and a feature (or bug) in the booking system simply extrapolated and set the 31/12 price as the default for all subsequent nights in the new year.
    Similarly a person could have erroneously accepted the prices suggested by such a template.




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What time of year are hotels most expensive?

During the month of December, hotel bookings are 6% cheaper on average. The second cheapest month to book a hotel deal in March. Avoid October, as this is the most expensive time to book a hotel stateside.

Why are hotels so expensive this year?

Hotels: Up 40 percent from March 2021 He said labor shortages and higher wages are also pushing rates up this year. \u201cAny kind of destination that normally caters to leisure demand did phenomenally last summer,\u201d he said.

What time of the year are hotels cheapest?

Oftentimes, the optimal time to book a hotel is \u201cshoulder season\u201d \u2015 the time between the high and low (aka peak and off-peak) seasons. \u201cGenerally, we find hotel rates are cheapest in early January and February after peak holiday travel season winds down,\u201d Dohmen said.

What days are cheapest to book hotels?

What is the best day of the week to book a hotel room? The best day of the week to book your hotel at the lowest rate is Saturday for domestic travel and Friday for international travel, according to travel aggregator Kayak, which analyzed hotel searches conducted between January 1 and September 8, 2021.



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