Why do most hotels in the US refuse to match travel agency prices?
I've seen that happening a few times in the United States and it seems to be the norm rather than the exception: I go to a hotel with no reservations, I show some booking price that can be obtained via some travel agency, and the hotel is uninterested in matching the price. I would have guessed that if I directly pay the hotel, the hotel would receive more money than if I go through some travel agency (assuming I pay the same price), and as a result, the hotel would be interested in matching the price to avoid some of my money going to the travel agency. Why do most hotels in the US refuse to match travel agency prices?
Pictures about "Why do most hotels in the US refuse to match travel agency prices?"
The #1 Travel Hack Of 2020 - How ANYONE Can Get 50% Off Hotels
Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.
Images: Jess Loiterton, Roberto Nickson, Alex Azabache, Ken Cheung