Why is Diet Coke more expensive than regular Coca-Cola and other soft drinks in Indonesia?
Here is a photo of a menu in Bali, Indonesia:
The Diet Coke is 14,000 rupiah. The regular Coca-Cola, and other soft drinks, are 10,000 rupiah. It isn't just this restaurant, the same is true of virtually every restaurant I have been to.
Why is Diet Coke more expensive than regular Coca-Cola in Bali (or Indonesia, if this is not limited to Bali)?
Best Answer
There's no hard evidence in this thread on ThaiVisa.com, but it's clear something happened in 2008 (during which time Coke Light was nearly unavailable) that led to this differential. Speculation includes an attempt to drive purchases of Coke Zero, a production shortage, or simply a desire to raise prices.
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Why is the price of Diet Coke so high?
Costs from aluminum cans to labor and shipping have surged in the last year due to pandemic-induced global supply-chain disruptions, forcing companies across the packaged food industry to respond with price hikes.What is the price of Coca-Cola in Indonesia?
Indonesia - Coca-Cola - price, March 2022Indonesia - Coca-Cola - price, March 2022IDR4,540.000USD0.306EUR0.290Does Coca-Cola have different products in different countries?
The basic ingredients and process used to make Coca\u2011Cola are the same in all countries, although people perceive taste in very different ways.Why is Coca-Cola different in other countries?
Some components of Coke remain the same in all countries According to Coca-Cola, the "basic ingredients and process used to make Coca-Cola" are the same everywhere. One other reason why it tends to taste different in other countries is because of Coke's franchised bottling.Diet Soda vs Regular Soda | Which is Better For You?
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Answer 2
Because people are willing to pay more, price is set at the highest level that does not depress demand too much.
It may be that locals will drink the cheaper coke, but travellers are willing to pay more for the Diet, so allowing the market to be segmented.
Answer 3
Many soft drinks come in both glass bottles and in cans. The bottled version is less expensive, because the bottles are returnable. The cans not returnable, so you pay more since the container is not reusable.
When you get into specialty versions, such as Coke Light, Coke Zero, etc, they tend to only come in cans, so they can be labeled as such. The bottles only carry the Coke or Coca-Cola logo and since the drinks are all brown color, there would be no visual clues as which was which on the shelves if they were all in bottles.
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