Tactics for filtering out fake hotel reviews

There is a popular question on how to spot fake reviews on TripAdvisor How to spot fake reviews on TripAdvisor? My question is if there are any tactics on how to leverage multiple review website to eliminate the noise or any other tools outside of the TripAdvisor itself. For example, I speak in three languages (Russian and Ukrainian) and read reviews in my native languages to check for reviews. My assumption is that hotel will not bother with hiring a company or an interpreter to boost their rating (you can exclude Spanish for Caribbean hotels as well). I also check multiple English websites hoping that if a hotel hired a company to boost their rating it will do it only for a couple of most popular websites. I apply this tactic only when I have a list of 5-6 hotels chosen based on price and TripAdvisor rating. I understand that assumption I make may be wrong, but after visiting two hotels with 4.5 TripAdvisor ratings that ruined my vacation, I would rather spend an extra hour or two to choose a proper hotel.

Best Answer

It is usually pretty easy to spot fake reviews. Those have some of these (if not all) symptoms :

they include typos
they are only positive or only negative, very rarely balanced
they contain fake details (for instance "great pool" while there is no pool at the hotel)
they usually don't refer to any specific employee that did a great job
they look generic and don't offer added value insight (like "we had room XX and it has a great view over XX")
if you look at the profile of the user that submitted the review, either it doesn't have many reviews, either all its reviews are too positive