Why is buying an airline ticket from the company more expensive than from an aggregator like Skyscanner? [duplicate]

Why is buying an airline ticket from the company more expensive than from an aggregator like Skyscanner? [duplicate] - From below of happy diverse coworkers in casual clothing joining hands together while having training in spacious light office

I mostly travel with StarAlliance - SAS since its offers fit my business needs the best. I have been using the Skyscanner website, but yesterday, I bought my ticket directly from the SAS website.

I noticed that the ticket I bought on the SAS website was four euros more expensive than the tickets I normally buy from Skyscanner. Shouldn't it be cheaper to buy the ticket from the airline company directly?

I travel mostly in Nordic countries.



Best Answer

Skyscanner may have an agreement with the airline that allows it to sell tickets at a minor discount in exchange for providing the airline with a certain number of customers or certain level of revenue.

Or, and this is pure conjecture on my part, Skyscanner could sell some tickets at less profit than they either make up the decreased profit on other tickets that may be more expensive or through revenue from complimentary services, e.g. hotel bookings. The airline probably follows a similar strategy, but the formula they use to determine their version of this strategy may be a little different from the one used by Skyscanner, which is why some tickets (e.g. the ones you happen to be buying) are priced differently at each business.




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Why is booking with the airline more expensive?

In general, flight prices tend to increase the closer you get to your departure date. On routes between major cities, this is often to cater to last-minute business travellers who need to travel on short notice and are willing to pay a premium to do so. Flexibility is key for the lowest price plane ticket.

Is Skyscanner the best for flights?

Skyscanner is the world's best flight, hotel, and car hire search engine. It has everything you need to find your perfect travel deal \u2013 whether you're looking for a last-minute getaway or planning a trip months in advance. The website does not only offer searching for flights anymore.

What are the key factors that influence the price of a flight ticket?

Top Factors That Determine Flight Ticket Prices
  • Factors that determine flight ticket prices.
  • Distance. Primarily, distance plays a pivotal role in determining the flight ticket prices. ...
  • Peak season. ...
  • Flight timing. ...
  • Flight travel type. ...
  • Competition with other players.


Why do airlines charge different prices?

Airlines charge different prices for the same experience largely to maximize revenue, as different types of people are willing to pay more or less for the same experience.



HOW TO FIND CHEAP FLIGHTS - My Best Tips After Booking 500+ Flights




Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.

Images: Andrea Piacquadio, Karolina Grabowska, RF._.studio, Andrea Piacquadio