Italian equivalent to French St. Tropez or Spanish Marbella?

You got these rich people orientated tourist beach towns like Marbella in Spain and St. Tropez in France.

My question is, which town/city is the Italian equivalent of Marbella or St. Tropez?

I mean, some rich location on the coast with a lot of millionaires and rich tourists.

Best Answer

There are several locations compliant to the description you provided. For example in Liguria there is Portofino, in Toscana Forte dei Marmi, but maybe the most famous location on the coast with a lot of millionares and rich tourists is in the north-eastern part of Sardinia: the "Costa Smeralda".

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