Carrying 30 ebook readers in hand luggage

Because of reasons, I am likely to want to carry 30-40 ebook readers, still in their boxes, with me when traveling from Canada to the UK.
Am I going to run into any trouble if I have them in my carry-on luggage? In particular if I have a separate bag/box that just contains them. Should I put them in my checked luggage? Or is it all fine and airport security will be like "weird but not illegal"?
If they are in my carry on will i be required to place them individually on trays like i would a laptop?
I am sorting out any customs issues at the other end, so don't worry about that.
(Update: We concluded it was much simpler and safer to ship them.)
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Can I carry books in hand luggage?
Yes. On a flight, I always carry a small book which has a head and shoulders picture of me, together with limited personal details. There are pages in the book for new immigration stamps.Can I carry electronics in my checked luggage?
Most consumer personal electronic devices containing batteries are allowed in carry-on and checked baggage, including but not limited to cell phones, smart phones, data loggers, PDAs , electronic games, tablets, laptop computers, cameras, camcorders, watches, calculators, etc.Can I put my Kindle in my suitcase?
All electronic items with built-in batteries and plugs that are larger than 16cm x 9.3cm or 1.5cm deep cannot be brought into the main cabin of the plane and must be packed in checked luggage. This applies to phones, tablets, laptops, e-readers and portable DVD players.What is not allowed on a plane carry-on?
Here's what you can't pack in your carry on: Liquids, gels, or pastes in bottles larger than 3.4 ounces (100 ml) Guns and ammunition (including BB guns and cap guns) Stun guns and tasers.The Ultimate Vacation Packing List | 72 Essentials For Minimalist Carry On Travel
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