Why does Delta often assign Basic Economy passengers a seat the gate, instead of during check-in?

One of the answers to a related question mentioned that Delta often puts a lot of passengers on the "awaiting seat assignment" list because these are Basic Economy passengers who only get a seat at the gate. I've personally faced this issue at least 3 times while flying with Delta.

But why is this the case? How does assigning seats so late benefit Delta's operations?

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Best Answer

I would say for operations it doesn't matter at all. The reason for Basic Economy fares was to offer the fare as cheap as possible, with additional fees for additional services. Seat reservation is one of those services. Many people booking BE probably don't care at all, but for those who care, the later they would get the seat assignment, the more likely it is they book a seat assignment for an additional fee (or specifically in Deltas case to book Main cabin instead of Basic Economy the next time).

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Why does Delta often assign Basic Economy passengers a seat the gate, instead of during check-in? - Interior of Airplane with Passengers

Why does Delta often assign Basic Economy passengers a seat the gate, instead of during check-in? - Red and Black Padded Seat

Why does Delta often assign Basic Economy passengers a seat the gate, instead of during check-in? - Back view of female employee in trendy jacket waiting for train departure and leaning on backs of wooden seats in train station

Why does Delta assign some seats at the gate?

Waiting to assign seats to people on Basic Economy fares allows frequent flyers booking last-minute fares and/or using Same-Day Confirmed or Same-Day Standby changes to the flight to get the better remaining seats, rather than being stuck in a middle seat in the back of the plane on a nearly-full flight.

Is Delta blocking middle seats for basic economy?

The letter F. Delta Air Lines stopped blocking middle seats on May 1, after more than a year with the policy. The strategy was key in differentiating Delta from its competitors in terms of health and safety. I found the airline adjusting fine to the change on its aircraft but not in all of its airports.

Are you guaranteed a seat with basic economy?

When purchasing a Basic Economy ticket, you won't receive a complimentary seat assignment but you may be able to purchase advance seat assignments during booking and up until check-in opens. Economy Plus seats may be purchased at check-in.

Does Delta randomly assign seats?

Seat Selection: Seats are typically automatically assigned at check-in or at the gate, but keep reading to see how you can pick your seat! Boarding: Boards last in Delta's boarding order.

Travel Terms You Need to Know: Basic Economy

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