USA car rental one-way fee

I've had experiences booking rental cars with multiple big names and some brokers, mostly when driving in North America. My answer is mostly based on these experiences, not on legal bases.

I think you should compare as much as you can the different offers you can find on the web. The fares offered by the different big names (Hertz, Avis, Alamo) can differ based on your residence country, the coupon codes you apply, and obviously whether you book a one-way trip. What is important is the total final price, not that one fee is waived. Many times I have seen a discounted quote being billed the same as the not discounted, i.e. the advertisement changes, not the total price.

There are a couple of related questions, one about brokers and one with a good answer with advice on how to save. I also discussed in a previous question about the pricing of car rentals insisting on its opacity.

As you write in your questions, you "might" not get the same price to pay on your bill (unless you pay in advance) than the quote you got online. And in fact, I rarely paid the exact same price I was quoted. Multiple times I have seen the rental agency employee struggle for a while with the coupon codes and other pricing options to get a rate close enough to my initial quote. Once I even went for a quote involving me paying a full tank at an unknown price (a quote I got through a broker) and ended up not paying any such fee.

My strategy has always been to reduce uncertainties as much as I could, by having the clearer terms in the booking quote. And print the proof of these terms. If you go with drive-usa, I think you should print the terms you quote in the question and if the contract you are presented is not what you expect, ask again and show this.

Summary

As a summary, go around and spend some time searching for a good quote. The terms you found on drive-usa seem good to me, but you should compare the total price with a round-trip total price. If you see hundreds of dollars of difference, look somewhere else. And at the time of signing the contract at the pick-up, make sure the amount sounds reasonable. And regarding brokers or not, it depends on the price and on the chance you want to take. I have booked only once through a broker and it went well, I got an even better price than I expected. But that might not always be the case (if you look at user reviews), the uncertainty might be bigger.

For the record (it's been two years since I asked this) and at the request of @pnatan I'll briefly summarize my experience regarding this rental.

After some communication with drive-usa.de I rented the car with them. They said if no one-way fee was indicated in a rental contract, then no fee should be charged and if it came to happen, they would refund it. They were quite clear and responsive.

The rental finally was between San Diego and Seattle. At pick-up I checked with the Alamo employee at the counter that there should be no one-way fee and he briefly consulted something and confirmed this. At drop-off nothing was mentioned about one-way fee either.

I can't say how much of a complete general answer this is, since I was a bit unsure throughout the whole process and I wouldn't have been too surprised if the fee was claimed at some point, given that this depends on a number of people and systems that don't always have it easy to communicate. My recommendation in similar cases is to have as many assurances as possible and go through all the fine print to be prepared in case something fails along the way. In my experience, if a good deal is found with a European broker like drive-usa.de, it might be worth taking it.

In most cases you can expect to pay a one-way fee on US car rentals. The fee will be included at the time of your booking, though not necessarily while you are browsing rental cars. The fees don't vary much between the major rental companies.

One-way fees are often lowered or waived when the trip is aligned with the seasonal movement of cars for the rental car companies. For example, you can generally rent without a drop-off fee if you are driving out of Florida or Arizona in April, or driving into Florida or Arizona in October. The seasonal patterns also don't vary much between national rental companies, though the start and end dates of these offers may vary by a few days between different companies.

If you were able to rent without a fee for a trip from San Diego to Seattle, I'm guessing that your trip was in the spring.